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The Yorkville Institute of Plastic Surgery recently upgraded to an innovative, responsive mobile website design that optimizes the layout of procedure information and enhances research efficiency on a variety of devices.

Toronto, Ontario – With a state-of-the-art facility and a commitment to the latest in aesthetic enhancement procedures, Dr. Lawrence Tong says he strives to deliver exceptional results for the patients of his private plastic surgery practice in Toronto. Recently, Dr. Tong has taken the mission of the Yorkville Institute of Plastic Surgery one step further with the practice’s new, responsive mobile website. Dr. Tong says this innovative website keeps his online presence up-to-date and utilizes the latest design technology, helping patients obtain comprehensive information about the practice and the plastic surgeon, as well as educational details about specific procedures.

Dr. Tong, a board-certified plastic surgeon, notes his new website allows patients to access vital information from virtually any location in a format that is digitally optimized for their personal internet device. With so many of his patients now conducting much of their internet research on a smartphone or tablet, Dr. Tong believed creating a website that is easy to navigate from those mobile devices was essential – a website that does not have to abbreviate information in order to successfully fit a smaller screen.

Yorkville Institute of Plastic Surgery’s new mobile website includes features such as:

Dr. Tong hopes that both current and prospective patients will take advantage of the vast amount of information provided on the website before they visit the practice for their initial consultation. By obtaining a basic knowledge of procedures such as breast augmentation, mommy makeovers, mini facelift, rhinoplasty, or others, Dr. Tong says patients are often better able to articulate their cosmetic goals and have a greater understanding of procedures that may help them with their unique needs.

Dr. Tong considers research to be a crucial component in choosing both a plastic surgeon and the appropriate procedure to address each patient’s individual cosmetic concerns. He says choosing a board-certified plastic surgeon ensures that a patient’s surgical provider has procedure-specific training. In addition, Dr. Tong encourages patients to learn about each practice’s commitment to personalized service, patient amenities, safety standards, and history before deciding on a surgeon in order to increase the chances that they are obtaining the highest level of care available.

Dr. Tong believes that making information about his cosmetic surgery practice easily available to website visitors using an array of mobile devices offers prospective patients a thorough introduction to specific procedures, his own background, and his philosophy of care in a more user-friendly and easily navigable way.

About Lawrence Tong, MD, FACS, FRCSC

Double board-certified in plastic surgery by the American Board of Plastic Surgery and the Royal College of Physicians and Surgeons of Canada, Dr. Tong also serves as an adjunct faculty member in the Division of Plastic Surgery at the University of Toronto. He earned his medical degree at the University of Toronto and completed residency training at the University of Michigan Medical Center in Ann Arbor. He is a member of the American Society of Plastic Surgeons and the American Society of Aesthetic Plastic Surgeons, and has made presentations at a variety of national and international plastic surgery conferences. He is available for interview upon request.

For more information about Dr. Tong and Yorkville Institute of Plastic Surgery, visit


Yorkville Institute of Plastic Surgery
199 Avenue Road
Toronto, Ontario
(416) 972-0999

Rosemont Media
(858) 200-0044